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　　The campaign had to be fresh, colourful had to have some fun element to connect with the end consumer.” She further added that “comfort is of prime importance and it should be stylish too. We make products which are for every occasion. It is available across the country and on e-commerce platforms as well. The idea behind the 6-set promo was to cover the range of Aeroblue i.”Alaukik Desaiof Alaukik Filmssaid.